This winter, The Ripple Effect proudly announces its collaboration with Eva’s in the “100 Days of Cold Plunge Challenge. The challenge, which started on December 16th, 2023, and lasts until March 24th, 2024, sees a team take a daily plunge into icy waters to raise funds for winter clothing items

The unique and daring challenge is designed to create a significant impact in supporting those facing winter without proper warmth. By partnering with Eva’s, The Ripple Effect ensures that all proceeds directly contribute to providing essential winter clothing to young people in need. 

Tracie LeBlanc, Senior Director of Communications and Development at Eva’s, expressed the importance of this partnership, saying, “In the face of winter’s harsh difficulties, collaborations like The Ripple Effect’s Cold Plunge Challenge are crucial. This fundraiser directly supports our mission to meet the immediate needs of youth experiencing homelessness. It’s more than a plunge; it’s a plunge for change.”

Hassan Haidar, Founder of The Ripple Effect, expressed the organization’s mindset, stating, “We believe in the power of small actions creating significant ripples of change.” 

The Ripple Effect encourages Torontonians to dive into the spirit of giving and participate in this fundraising campaign. Every donation, regardless of size, has the power to create a ripple of warmth, making a tangible difference in the lives of youth facing the harsh winter without proper protection.

Click below to join The Ripple Effect on February 3rd, 2024, as they mark the 50 day milestone in the Cold Exposure Challenge!

Click below to learn more about the event, track the progress, and contribute to making a lasting impact this winter.