a. Personal Information. We may use your Personal Information in any of the following ways.
i. Communications. We encourage Visitors to contact us with questions and comments. Personal Information may be used in order to respond to your questions and comments.
ii. Business Purposes. We may also use your Personal Information for internal business purposes, such as analyzing and managing our operations. The Personal Information you provide through the Website may be combined with other information you provide (via online or offline means), with demographic information and other information that is publicly available.
iii. Transactions. When you take part in a Transaction through the Website such as purchasing merchandise or making a donation, we may collect Payment Information from you related to such Transaction as well as other Personal Information such as a shipping address so that we can send you the products you have purchased or send other relevant information such as your charitable tax receipt. We may use your Personal Information or Payment Information in order to complete the Transaction and, if applicable, to fulfill your purchase. We may also provide such Payment Information to third parties as necessary to complete your Transaction (for example, to process your credit card). As soon as the Transaction has been completed, your Payment Information is kept securely and only as necessary for our records.
iv. Auctions, contests, and other promotions. We may operate auctions, contests and similar promotions through the Website that may require online registration (which may include name, email, user ID and password). We typically ask you for certain Personal Information when you enter and, if applicable, win an auction, contest or similar promotion. We may share this Personal Information with third parties and sponsors of such auctions, contests and promotions (irrespective of whether it is hosted by us), or otherwise in accordance with the rules applicable to such auctions, contest or promotion. You should carefully review the rules of each auction, contest and promotion in which you participate through the Website, as they may contain additional important information about our use or a sponsor’s use of your Personal Information. To the extent that the terms and conditions of such rules concerning the treatment of your Personal Information conflict with this Policy, the terms and conditions of such rules shall govern.
v. Special Promotions and Information. We may use your Personal Information to provide you with e-mail updates and announcements. You may opt-out of receiving these messages from us at any time (see “Contact Us” below).
vi. Critical Communications. From time to time we may use your Personal Information to email you important information regarding your Transactions, or changes to our terms, conditions, and policies (“Critical E-mails”). Because this information may be critical to your use of the Website, you may not opt-out of receiving these emails.
vii. Third Party Service Providers. We work with third parties who provide services, including web site hosting, credit card processing, data analysis, newsletter services, promotional activities, and other administrative services. We may share your Personal Information, including your Payment Information, with such third parties for the purpose of enabling such third parties to provide such services.
viii. Miscellaneous. Finally, we may disclose your Personal Information if we believe that we are required to do so: (i) by law; (ii) to comply with legal process or governmental requests; (iii) to enforce our Terms of Service; (iv) to protect our operations; (v) to protect the rights, privacy, safety or property of Eva’s, you or others; and (vi) to permit us to pursue available remedies or limit the damages that we may sustain.
b. Aggregate Information. We analyze Aggregate Information in order to enhance web site security, track the popularity of certain pages of the Website, the success of our email notifications, traffic levels on the Website and other usage data, all of which helps us to provide content tailored to your interests, improve the Website and related services and to otherwise enhance your experience on the Website and with Eva’s. We may share Aggregate Information with affiliated entities and other third parties.